Kelvin Param

Podcasting & Content Strategy Consultant, Photographer



About

Kelvin Param is a podcasting and content strategy consultant with strengths in content production, solutions architecture for media-rich systems, social media, and analytics. He has more than 20 years of experience in Digital Media and Info Comm Tech (ICT).

Kelvin is a co-creator of Up Close, the research podcast from the University of Melbourne, and was the show’s executive producer for more than 8 years.

He played a significant role in the development and execution of digital strategy for the University of Melbourne. While at the University's Marketing & Communications department, Kelvin focused on developing the institution's inbound marketing capabilities through owned and earned channels.

Besides Up Close, Kelvin counts leading the design and construction of a direct-to-TV station video studio and its on-time-on-budget delivery amongst his achievements at the University of Melbourne.

Kelvin is also a seasoned IT professional with experience in leading software development teams and in contract management. He’s worked in the higher education and defence sectors in Melbourne and Singapore.

Outside of work, Kelvin is an avid bird photographer who spends most weekend mornings wandering through the bush with his photographic gear.

kp

Photo by Lydia Massang


Consulting Services

  • Assess if podcasting fits into your content strategy
  • Create, produce and manage your podcast show
  • Create and develop audio products
  • Advise on modifying your website for podcasts
  • Advise on developing podcast metrics
  • Advise on promoting your podcast through social media
  • Provide training on podcasting
  • Synergize your podcast show with SEO
mixing desk. image courtesy pixabay.com

Photo courtesy of pixabay.com


Podcasting

2015 will probably go down in history as the year that podcasting came of age. Ironically, the device this medium was named after, Apple’s iPod, is no longer in production. The ubiquity of smartphones and bluetooth car audio systems seems to be driving the uptake of podcasting.

It's no surprise that the media’s gaze is directed at blockbuster shows like Serial (now into its second season) and venture capital-fueled podcast networks like Gimlet Media. However, the glare of the media spotlight may obscure the value of podcasting as a medium for projecting thought leadership and engaging high value target markets.

Kelvin has written a blog article and created a slide deck on role of podcasting in content marketing.

Podcast Sampler

headphones

Photo by Kelvin Param


Achievements

  • Co-created and exec produced Up Close - the Research podcast
    • 480,000 downloads in a year
    • listeners in:
      • 170 countries
      • 334 of China’s 650+ cities
    • Publication of “national significance” and “lasting cultural value” - National Library of Australia
  • Created the Talking Pyschology podcast for the Australian Psychological Society
  • Led the construction of the direct-to-TV station video studio; delivered on time and on budget
  • Led the development and redevelopment of 5 media-rich web publications
Podcast on SoundCloud

Photography

Kelvin’s been been a keen photographer since he was a kid. Most recently, he has focused his efforts on bird photography - the union of his two great interests - bird watching and photography. Here’s a selection of his bird photographs taken near Melbourne and Geelong (in south eastern Australia).

sulphur-crested cockatoos

Photo by Kelvin Param


Contact Info

Email: kelvin"AT"kelvinparam.com
Replace "AT" with the @ symbol.

Envelopes

Photo by Kelvin Param